A Critical Moment for American Brands |
New Morning Consult data is showing a significant decline in consumer sentiment toward U.S. brands in key international markets—including Canada, China, and Mexico—as a result of escalating tariff policies and geopolitical tensions. Change in net purchasing consideration for top 20 brands by reputational exposure to U.S.-Canada Trade Tensions |
Consumers in these countries are increasingly associating American brands across every industry with negative political and economic consequences, and we’re seeing early indications of boycotts and purchasing shifts. Navigating This Critical Moment This is happening fast – faster than traditional research data moves. With the world’s largest proprietary survey data collection engine—spanning 100+ markets, 35,000 daily surveys, and 80M+ historical responses—Morning Consult provides real-time decision intelligence that empowers companies to act at the speed of changes like the one we’re seeing now. Get in touch today to see how your brand and industry could be impacted. |
