A comprehensive assessment of U.S. and global trust
Consumer distrust poses a growing threat to the AI industry. Tracking data shows Americans are souring on AI, even as they find more reasons to use the technology and recognize practical benefits. This growing concern is hitting the industry squarely – it is now among the least trusted Morning Consult tracks. The global picture is starkly different: trust is stable and rising in most countries outside the Anglosphere.
What's in the report:
AI industry and brand trust, benchmarked against 200 other categories and 3,000+ brands
Brand trust data in 28 markets across the globe
A look at how trust in AI has shifted over time
What institutions are most trusted to use AI responsibly
A comprehensive look at the negative and positive associations Americans have with AI companies
Insights on which demographics are most and least trusting
Where consumers anticipate AI positive and negative impacts from AI
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