While athletic pursuits have long been an important part of life for American children, they are becoming increasingly central to adulthood too. Between 2021 and 2025, the share of U.S. adults who say they exercise or play sports at least once weekly grew 15 percentage points, from 43% to 58%.
Youth sports participation varies greatly along income lines: Relative to their lower-earning counterparts, parents making $100,000 or more annually are, on average, roughly twice as likely to say their child(ren) plays every sport that Morning Consult tracks.
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