Very Few Voters Back Medicaid or SNAP Cuts Targeted by House GOP’s Budget Plan: Even most Republicans prefer to maintain or expand funding for Medicaid and SNAP
Tracking Public Opinion of Trump's Washington: The president’s approval and favorability ratings have stabilized following three straight declines week over week. Voters are slightly more likely to approve than disapprove of Trump’s job performance, 50% to 47%, and slightly more likely to view him unfavorably than favorably on a personal level, 49% to 48%.
Shein Versus the Mall: While the mall fashion brands were popular two decades ago, Shein’s more recent entry into the U.S. market sees faster growth and stronger consideration among key audiences like Gen Zers.
Why the Senate’s Reconciliation Plan Looks Like the GOP’s Best Option: As Congress’ reconciliation debate begins, GOP’s priority on tax cuts appears out of step with electorate
TikTok Super Users’ Favorite Brands: The brands with standout favorability among daily TikTok users reveal an affinity for tobacco, caffeine and gambling.
Crypto is Coming Back, But not Like Headlines Make You Believe: Consumer trends for the cryptocurrency industry are universally good — higher ownership, higher interest in purchasing across the political aisle and softening regulatory views. But recent shifts are small, politicization is a risk, and potential growth demographics are still on the sidelines.
American Consumers’ Optimism Fades, What Does This Mean for Near-Term Consumer Spending? Consumer sentiment in the U.S. started to dip a few days after President Trump’s inauguration, reversing the upward trend since the elections.
Voters Are Turning on Elon Musk: The tech billionaire has started to wear out his welcome with the American electorate.
How the New Immigration Policies Could Affect Consumers Looking To Become Homeowners: The new administration’s immigration policies could shrink the labor force for construction workers, which could ultimately mean higher labor costs and a continuation of increasing home prices
How High-Income Consumers’ Restaurant Behaviors are Evolving: Around 2 in 5 (41%) of high-income consumers go to a restaurant at least once a week, down 2 percentage points since the beginning of 2024.
How the New Immigration Policies Could Affect Consumers Looking To Become Homeowners: The new administration’s immigration policies could shrink the labor force for construction workers, which could ultimately mean higher labor costs and a continuation of increasing home prices.
How U.S. Companies Should Respond to the New Trump Tariffs: U.S. consumers are paying attention to the tariffs, expect them to increase household expenses, and are willing to blame U.S. companies for rising prices
NFL Fans' Favorite Brands: A look at the brand preferences and defining audience traits of NFL fans.