Discover What Your Audience — and Your Competitors’ — Truly Want |
Look out Dr. Pepper — Poppi is on your heels. The new cream soda brand has been rising in purchasing consideration amongst Gen Zers in the last quarter of 2024. It hasn’t quite caught up with the legacy brand, but it’s closing the gap. |
That’s the kind of data that helps brands stay ahead. It requires more than just knowing your audience and brand’s performance — you have to understand your competitors, too. What are their users’ preferences? What drives loyalty? And most importantly, how can you win new users over? With Morning Consult’s robust intelligence platform, you’ll have the tools to uncover actionable answers and turn insights into strategic opportunities. |
- Access insights on 3,000+ brands globally. Our platform tracks trust, purchase intent, favorability and more across industries, giving you an unparalleled view of the competitive landscape. Benchmark your performance, identify where your competitors are excelling, and discover untapped opportunities to differentiate your brand.
- Tap into unique local-level insights. Consumer behavior isn’t one-size-fits-all. While some trends resonate nationally, others vary drastically by region or city. Our localized data empowers you to adapt your strategies to meet the unique needs of audiences at a hyper-specific level — and outperform competitors in key markets.
- Go deeper with custom brand trackers. Need insights tailored to your brand’s specific challenges? Our custom research solutions provide the data you need to understand emerging trends, evaluate the effectiveness of campaigns, and shape your strategy. Whether you’re testing a new market or responding to a competitive move, we deliver insights built around your objectives.
|
Morning Consult surveys over 35,000 consumers daily across 40+ countries, giving you real-time access to the insights that matter most. With our data, you can turn audience and competitor knowledge into action, staying one step ahead in an ever-changing market. |
Want to explore how Morning Consult can unlock your next competitive advantage? Let’s talk. |
|
|
| Michael Ramlet
Co-Founder & CEO
Morning Consult |
|
|
|
